Macroflux / scale plan

90-day plan to turn test clients into a path toward $100k

This plan assumes you already have 1–2 early clients willing to test. The goal is not “build a huge agency.” The goal is to get 1 flagship offer working, prove ROI fast, systemize delivery, then layer outbound and referrals on top.

Flagship offer: custom AI employee team Expansion: operations AI employee Expansion: SEO / content AI employee Delivery model: bespoke AI team + retained support

North star

$100k

Not from random one-offs — from a stack of setup fees + monthly retainers.

Best path

3–5 clients

At $5k–$15k setup plus $2k–$6k monthly retainers, depending on complexity.

Priority

Proof first

Get measurable wins on the first 1–2 clients before trying to spray outreach everywhere.

What Macroflux should sell first

Primary offer

Custom AI employee team: intake, instant response, qualification, follow-up, booking, operations routing, and operator reporting.

Easy to explain
Tied directly to revenue
Fastest path to case studies
Natural upsell into operations automation

Do not lead with

generic “AI automation” as the main pitch. Lead with the specific AI employee team and the work it takes off the client’s plate.

Lead with a painful workflow
Show the money leak
Show the system
Show expected ROI window

Target revenue model

Offer

Setup

Monthly

Target mix

AI sales employee / booking system

$5k–$12k

$2k–$4k

First 2–3 clients

Operations AI employee / workflow routing

$8k–$20k

$3k–$6k

Upsell after proof

SEO / content AI employee

$3k–$8k

$1.5k–$4k

Growth add-on

Back-office / admin support AI employee

$4k–$10k

$1.5k–$4k

Selectively sold

90-day execution timeline

Days 1–14

Proof and packaging

Pick one flagship team only: sales follow-up, qualification, booking, and operator reporting as the first AI employee set
Instrument the first 1–2 test clients so you can show response-time lift, lead recovery, meetings booked, and manual hours saved
Create one tight offer page, one short Loom/demo, one ROI calculator, and one onboarding checklist
Turn the site into one clear promise: “hire an AI team built around your workflow,” not vague AI language

Days 15–30

Case study and outbound foundation

Extract 2 mini case studies from the test clients, even if small
Create outreach around 3 verticals only: agencies, high-touch service businesses, and real-estate operators
Launch founder-led outbound: 20–30 highly targeted reaches per weekday
Use the 5 ad angles as creative hooks for DMs, email intros, and short paid tests

Days 31–60

Close 2–3 paid implementations

Sell setup + retainer, not just a one-time build
Standardize onboarding, KPI dashboard, review cadence, and weekly reporting
Add the first upsell only after the core offer is working
Raise pricing once the first 2–3 paid installs are live

Days 61–90

Systemize delivery and scale distribution

Document delivery into repeatable templates, prompts, onboarding forms, QA lists, and agent configs
Spin referral asks out of early wins
Layer one additional acquisition channel: paid ads, partner referrals, or founder content
Target a book of business that looks like 3–5 retained clients instead of 20 low-quality projects

Simple scorecard to track weekly

Pipeline

Outbound sent
Replies
Calls booked
Proposals out

Delivery

Time to launch
Meetings booked
Hours saved
Client retention risk

Money

Setup revenue closed
MRR added
Cash collected
Expected 90-day revenue

Reality check on $100k

The cleanest route is not 100 tiny projects. It is something closer to:

2 clients at $8k setup + $3k/mo
2 clients at $12k setup + $4k/mo
1 higher-end client at $15k–$20k setup + $5k+/mo

That gets you into a real revenue zone quickly, especially if your test clients convert into proof and referrals.

Big mistake to avoid: overbuilding the brand/site/stack before the offer has reliable proof.